Launching in Bangkok · Late November 2026⁠TBC

Premium AI Short Drama · Made in Thailand

Thai stories, crafted with AI

Sawadi Drama is a premium, fully localized AI short-drama app. Thai writers create from the source and a Thai–Chinese team crafts every frame with AI, so each story lands where it matters: the heart.

Watch demos Partner with us

US$17.4M¹ Thai short-drama IAP, Q1 2026, No.1 in SEA
~40 min² Daily watch time in SEA
33³ Thai titles in Netflix Global Top 10
฿4.9B+⁴ Thai Y-series market size, 2025

Who we are

Sawadi Drama is built by Totsatis Media × BaiTube, a Thai–Chinese joint venture moving AI short drama and AIGC forward together.

Thai stories. Thai storytellers. The imagination of AI.

One of Douyin's TOP5 content-incubation MCNs

BaiTube: a creator-driven content-commerce group

Since 2017, BaiTube has helped creators turn great content into thriving businesses. Today we work with 1,000+ partnered creators who reach 500M+ fans across platforms. Together they have driven RMB 10B+ in cumulative GMV for 3,000+ clients. We understand content, we know marketing, and we deliver results. Now we're bringing that know-how to Thailand with Sawadi Drama.

2017Creating since
1,000+Partnered creators
500M+Fans across platforms
RMB 10B+Cumulative GMV
3,000+Clients served

Thai stories, made for you, one episode at a time

Catch the first look on TikTok, Instagram and YouTube Shorts, then binge the full story in the Sawadi Drama app.

Thai originals

Written by Thai writers from page one, so every character, line and laugh feels like home.

Cinematic craft

Crafted with AI and checked frame by frame by directors and writers.

Watch anywhere

Vertical episodes just minutes long, made for your commute.

New every month

Fresh stories across genres, with always one that hits home.

Get the appApp StoreComing soonGet the appGoogle PlayComing soon

Launch demos · 4 genres

About 3 minutes each, premiering at our press launch in late November 2026.⁠TBC

[DEMO_POSTER_1]~3:00Coming soonMade with AI · Crafted by a Thai creative team

Family Drama

Love, quarrels and the ties that hold a family together.

[DEMO_POSTER_2]~3:00Coming soonMade with AI · Crafted by a Thai creative team

Journey South

The Chinese families who sailed south and made Thailand home.

[DEMO_POSTER_3]~3:00Coming soonMade with AI · Crafted by a Thai creative team

Thai Ghost

Spine-tingling, the way only Thai ghost stories can be.

[DEMO_POSTER_4]~3:00Coming soonMade with AI · Crafted by a Thai creative team

BL / GL

Tender, honest, and brave enough to love.

AI content with a human touch, for brands

From a single character to a full campaign, we help brands win hearts through story.

[CASE_IMG_1]

Monthly retainer

AI Brand Character

A signature virtual character designed for your brand, run month after month so it grows alongside you.

[CASE_IMG_2]

One source, many languages

Multilingual AI Presenter

Presenter content in multiple languages from a single source, ready for every market you enter.

[CASE_IMG_3]

End-to-end

Premium AI Campaign System

Strategy, production and A/B testing in one flow, with creative that keeps improving on real data.

Book a consultation

Working with government and institutions

Soft-power creative industry

Partnering on commerce initiatives that carry Thai stories to the world.

Culture & tourism

Short dramas that showcase Thailand's places, flavours and people.

New careers & AIGC Academy

Working with labour initiatives to train the next generation of AI creators.

Government & institutions →

Humans set the direction. AI amplifies the craft.

We are a Premium AI Creative Production Partner. We compete on content value, craft and emotional resonance.

Truth

People set the boundaries of truth, accuracy and context for AI.

Curiosity

People drive the ideas and keep pushing what stories can be.

Taste & Curation

A distinct eye and careful curation give every title its own DNA.

[BTS_IMG_1]

Localized at the source

Every story is written from scratch by Thai writers, and Thai directors and writers shape every character, line and feeling.

[BTS_IMG_2]

People first

Our directors and writers truly know their characters, and AI helps great ideas come to life faster.

Vision & mission

Vision

Tasteful, high-quality short drama that helps people see themselves in a story, in the AI era.

Mission

Led by a Thai local team and powered by AI production and platform capability, we create deeply localized premium short dramas for TikTok, Instagram, YouTube Shorts and the Sawadi Drama app.

Core values

Taste over tactics
Premium: every title, crafted with care
Local: Thai stories start in Thailand
People first: humans lead, AI empowers

The year ahead

Focused on short-video platforms, releasing steadily and refining every title.

5–10New dramas each month

50Dramas in the first six months (target)

3Platforms (TikTok · Instagram · YouTube Shorts), all leading to the Sawadi Drama app

Late November 2026: press launch in Bangkok, premiering 4 demos⁠TBC
First six months: 5–10 new dramas a month, 50 in total
Brand services and government and institutional partnerships roll out alongside

Targets may be adjusted as we go.

Partners

Telling great Thai stories, together with great partners.

Founding partners

Totsatis Medialogo TBC
BaiTubelogo TBC

Technology partner

MyMyPandalogo TBC

Government & institutions

Coming soon[PARTNER_LOGO_GOV_*]
Coming soon[PARTNER_LOGO_GOV_*]

Talent, writers & media

Coming soon[PARTNER_LOGO_TALENT_*]
Coming soon[PARTNER_LOGO_TALENT_*]
Coming soon[PARTNER_LOGO_MEDIA_*]
Coming soon[PARTNER_LOGO_MEDIA_*]

Become a partner

Let's tell the next story together

Brand partnerships, co-creation, government and institutional projects, or press, we'd love to hear from you.

Email hello@sawadidrama.com⁠TBC

Sources

Figures are quoted as defined in each original report and are not combined or converted.